Content rules

Short version: your listing has to be true, it has to be yours, and it has to be something you'd be comfortable showing a customer face to face. The full rules are in our Terms of Service; this is what they mean day to day.

Keep it accurate

• Prices, opening hours and contact details that are current. Out-of-date information generates complaints, and the complaints land on you.
• No services you don't actually offer — including in your search keywords.
• No claims you can't back up: "government accredited", "award-winning", "the only one in the region". If it's true, say which award and who from.

Keep it yours

• Photos you took or own. Images lifted from other businesses, from stock sites, or from Google get removed.
• Your own business only. You can't list someone else's business, and you can't use another business's name or logo in yours.
• No photos of people who haven't agreed to appear.

Keep it fair

• Don't buy, trade or incentivise reviews. See Reviews.
• Don't create extra listings for the same business to take up more room in search.
• Don't post anything untrue, misleading, offensive, or that attacks another business.

Jobs and events

Job posts must be real roles at your own business, must never ask an applicant for money, and can't set requirements based on sex, age, religion or appearance where the job doesn't genuinely demand it. Events must be real, dated things people can attend.

What happens if something breaks a rule

Usually we email you and ask you to fix it. For clear-cut cases — someone else's photos, a listing for a business that isn't yours, a fake review — we remove the content first and tell you why. Our Terms let us approve, edit or take down any listing.